Wilson River Electric & HVAC

Add 'Heating & Air Conditioning Service' as a primary category in Google Business Profile

Upload 5 new photos to GBP showing HVAC equipment, heat pump installs, and furnace work

Fix 404 errors on /about, /blog, /services, and /hvac — either create pages or set up redirects

Create a dedicated HVAC Services landing page (/hvac-services/) with its own H1 targeting 'HVAC Contractor Hillsboro OR'

Export existing customer list from CRM or dispatch software and upload to email platform

Update Facebook cover photo to feature HVAC services alongside electrical — 'Electric & HVAC'

Write and publish a 750-character GBP business description mentioning HVAC, Hillsboro, Beaverton, and Forest Grove

Run PageSpeed Insights for both mobile and desktop — document scores and top issues

Fix the Generac website link — update to the correct URL on the generators service page

Send 'Big News — We Now Offer HVAC!' announcement email to full customer list

Offer existing electrical customers a $50 discount on their first HVAC service call

Build a dedicated HVAC Services landing page using Elementor — include all sub-services with CTAs

Write unique meta descriptions (under 160 chars) for all 41 pages — prioritize HVAC service pages

Post 'Meet the HVAC Team' — introduce Billy and the HVAC technicians with photos

Share the Dulcina Sinanan 5-star review about HVAC service as a Facebook post

Add all HVAC sub-services to the GBP Services section with descriptions and pricing ranges

Seed GBP Q&A with 5 common HVAC questions and answers

Add alt text to all images on the website — include location and service keywords

Post educational content: '5 Signs Your Furnace Needs Attention Before Winter'

Post 'Did You Know?' — explain how electrical panel upgrades are often needed for new heat pumps

Add 'Request a Free Estimate' lead capture form to all service pages using Elementor

Respond to all 68 existing Google reviews — personalized responses for each

Create dedicated HVAC location pages for Hillsboro, Beaverton, Forest Grove, and Cornelius

Build and verify citations on top 10 local directories: Yelp, Angi, HomeAdvisor, BBB, Houzz, Thumbtack, Nextdoor, Bing Places, Apple Maps, Alignable

Send seasonal HVAC promo email: 'Spring AC Tune-Up Special — Book Before It Gets Hot'

Send 'Generator Prep for Oregon Storm Season' email campaign to full list

Post 'Before & After' photos of a recent heat pump or mini-split installation

Run a $50–$75 boosted post promoting HVAC tune-ups targeting Hillsboro, Beaverton, Forest Grove

Publish blog post: 'Why Upgrading Your Electrical Panel is Essential for a New Heat Pump'

Build local landing pages for Beaverton HVAC and Forest Grove HVAC services

Publish a GBP post offering a bundled discount: 'Book Electrical + HVAC, Save $75'

Add internal links from all electrical service pages to the new HVAC landing page

Post 'Customer Spotlight' — share a story from an existing customer who used both electrical and HVAC

Submit updated XML sitemap to Google Search Console after new pages are published

Post 'Ask Us Anything' — invite followers to submit HVAC or electrical questions

Outreach for local backlinks: Washington County Chamber of Commerce, Hillsboro Chamber, Forest Grove Chamber, and local home builder associations

Ask Mike to request a backlink from Generac's new battery program dealer/partner page

Send 'Fall Furnace Tune-Up' email campaign — 'Don't Wait Until the Cold Hits'

Send 'Refer a Friend' email — offer $25 credit for each referral that books a service

Post a video walkthrough of a standby generator installation — show the full process

Publish blog post: 'Top 5 Signs Your Home Needs a Standby Generator in the Pacific Northwest'

Request Google reviews from the 10 most recent satisfied customers via direct review link

Add a 'Why Choose Wilson River?' comparison section to the homepage — highlight family-owned, dual-service advantage

Post 'Year in Review' — celebrate milestones, new services, and thank customers for their support

Pull Google Search Console report — identify top 10 keywords and optimize those pages

Pursue HVAC-specific backlinks: Oregon HVAC contractors association, Energy Trust of Oregon (heat pump rebates page), and local real estate agent referral partnerships

Post 2–3x per week on Facebook (mix: educational, behind-the-scenes, promotions, reviews)

Upload 2 new job photos to Google Business Profile every week

Send one monthly email newsletter with seasonal tips, promotions, and company news

Monitor Google Search Console monthly — track keyword rankings and fix crawl errors

Respond to all new Google reviews within 48 hours

Share every new Google review as a Facebook post using a branded review graphic

Audit NAP consistency across all citations quarterly — update any listings with outdated info